Chapter 12 Be Ignorant And Apathetic

Your apathy's showing. So is your ignorance. Unfortunately, everyone sees it but you. But you don't know, and you don't care.

While these two traits function independently, they frequently trigger one another, hence the pairing. In fact, if bad traits are killers, these are the ninja assassins. They sneak up on you and, before you know it, it's too late. They will destroy not only your company but also your personal potential.

In the corporate arena, ignorance is anything but bliss. There is always a great deal for you to know: policies, procedures, philosophies, products, services, priorities, your place, your boss's preferences, your coworkers' styles, the competition, and so on, not to mention your job—inside out. You even have to know something about your next job; otherwise, why should you be promoted to it?

And what of apathy?

Well, you'd better care. It just might be the single greatest unseen killer of raises and promotions there is. You can't hide apathy. It affects others—and not in a good way. You need to recognize the moment before you don't care anymore, then retool and recharge. Treat it like burnout because it's the last stage before that actually happens.

There is no substitute for knowing and caring as much as possible across the board. Here again, the job you save will be your own.

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