Chapter 5 Be Afraid Of Commitment

It's tempting to suggest that any one of the failings included here is the most common one. Such is the case with commitment.

The percentages overwhelmingly point to this as one of the greatest reasons people and companies fail. Not because they don't have a good product or service, or good people in place, but because they can't—or don't—see things through all the way.

You've heard that it's always darkest before the dawn, that when the going gets tough, the tough get going, and so on. The key point here is that you will fall short of your greatest possible success if you are not fully vested and committed.

This means approaching every task with 100% effort. Completely. All the way through. All the way.

If you want to outrun a bear, I don't recommend being kind of committed to running away.

If the bear happens to be your boss, being completely prepared, not partially, is always the right choice.

It's the same with your company. Neither of you can afford to leave anything on the table.

Commitment is the overarching quality that determines how far you will go because it defines how far you are willing to go.

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